團隊成員擁有多年的旅遊背景，產、官、學、研等資源和海內外媒體行銷能力，並擁有良好的亞洲與國際人脈與資源。 2017年，成立 「Atrip」形象品牌，以行旅之窗為概念的行銷萬事屋，認為每一次的合作、跨領域的互動都是一段旅程，並發展五大核心：旅遊 travel 、生活 life、音樂 music 、活動 event 、觀點 view，以台灣為基地，目標為與全世界的多元文化跨界領域交流。
Atrip committed to Taiwan's diversity integration and exchanges with different countries, and related cooperation between industry and government, education. Created a new wave of Southeast Asian tourists to come Taiwan by cooperating with musicians and photographers, influences by developing and creating cooperations that works in those fields: "Travel, Music, Life, Event, View". And also the pioneer of setting up branches in Philippines; arranged biggest bitcoin forum in Asia, First indie music showcase in Busan. john Huang is the Music Director of Atrip (d.b.a. Rikka Trading company limited). he is the co-founder of WWWWWTAPES studio that promotes Southeast Asian indie music to Taiwan and manages publishing, tours and crossover cooperations.